Regression to the Mean
When you ask me to apply the 'Industry Standard' to your business, you are asking me to engineer a slow, predictable death.
Marketing Strategy
Marketing as leverage, not noise. Every channel just points back at a place that either converts or it doesn’t, so get the positioning and the destination right first.
3 piecesClean Your F*cking House
Every channel leads to the same place. If that place sucks, no amount of traffic will help. An essay on why your website matters more than your ads.
Red Wire, Blue Wire, Marketing
You'll never have perfect information. The people who make it out learn to trust their process. An essay on decision-making under pressure.