Christopher White

I'm a solo consultant based in Melbourne. I work across unit economics, business infrastructure, systems architecture, and marketing strategy, though most of what I do wouldn't traditionally be called "marketing."

I spent my 20s in the Royal Australian Air Force, working in bomb disposal. It was an environment of absolute consequence. It wired my brain to look at the world differently: assess the variables, ignore the screaming noise, understand that panic is just an expensive way to die.

Today, I apply that same wiring to business.

What I do

• Audit and fix unit economics: pricing, margins, contribution analysis
• Systems and infrastructure architecture for operations
• Identify hidden cost centres: shipping defaults, warehouse workflows, agency waste
• Marketing strategy, when it's actually the problem
• Speaking engagements and workshops

What I don't do

I'm a solo operator, not an agency. I don't do website development, graphic design, email marketing, socials, or branding. These matter; they're just not what I do for others. If you need them, I'll point you to someone I'd actually hire myself.

How I work

I operate on referrals only and carry a 2–3 month waitlist. I don't use VAs. I have zero juniors. If your name is on the invoice, mine is on the work.

If I don't think you'll make more than I invoice, I'll tell you.