Christopher White

I'm a solo consultant based in Melbourne. I work across unit economics, business infrastructure, systems architecture, and marketing strategy, though most of what I do wouldn't traditionally be called "marketing."

I spent my 20s in the Royal Australian Air Force, working in bomb disposal. It was an environment of absolute consequence. It wired my brain to look at the world differently: assess the variables, ignore the screaming noise, understand that panic is just an expensive way to die.

Today, I apply that same wiring to business.

What I do

• Audit and fix unit economics: pricing, margins, contribution analysis
• Systems and infrastructure architecture for operations
• Identify hidden cost centres: shipping defaults, warehouse workflows, agency waste
• Marketing strategy, when it's actually the problem
• Speaking engagements and workshops

What I don't do

I'm a solo operator, not an agency. I don't sell website retainers, graphic design, email programmes, socials, or branding. Those matter. They're someone else's job, and I'll point you at someone I'd actually hire. No commissions, no kickbacks.

How I work

Most of the work still comes through people I already know. I take the right enquiry. The waitlist is 2–3 months. I don't use VAs. I have zero juniors. If your name is on the invoice, mine is on the work.

If I don't think you'll make more than I invoice, I'll tell you.

People I've worked with

These are theirs, not a results table. Ask them if you want the unvarnished version. Individual results vary and are not a guarantee.

• Working with Chris has been one of the best decisions we’ve made as a brand... He brings both expertise and heart, and we couldn’t imagine doing this without him.

• We are getting an extra 10+ leads on average per week and we’ve only been working together for 2 months. Communication is second to none.

• Working with Chris is a breath of fresh air. It truly feels like a partnership. We challenge each other on thoughts, ideas, and concepts.

• It’s rare to find someone who is both technically skilled and genuinely collaborative. Chris is both, and more.

• Absolute game changer. Leads have doubled at least. Not just the forms, the phone’s been going off. First week after Chris switched everything on, I had Tuesday, Wednesday, Thursday booked out. Eleven enquiries from email and calls alone. It’s like someone turned on a tap. Already paid for itself.

• Chris has that rare mix of insight and grounded thinking that makes progress feel easy. Working with him has been a game changer.

• Chris gave me visibility I just didn’t have before, real numbers instead of guesswork on what was actually working. It’s made decisions on where to spend feel a lot less like rolling the dice.

• Chris is fast, no BS, and approaches systems and business infrastructure with a level of discretion that’s frustratingly hard to find. An instant recommendation to our clientele.

• Chris is an exceptional marketing consultant and a pleasure to work with. He took the time to truly understand our brand and consistently delivers innovative, high-impact marketing strategies that have made a measurable difference to our business. We highly recommend him.

• Chris has been a godsend for my startup. He hasn’t just taught me how to create and run Meta and Google ads, he’s offered strategic, proactive advice that’s made my brand and messaging 10x better. He’s the go-to for ad management and conversion.