Christopher White
Business & Marketing Consultant · Melbourne
I'm a solo consultant based in Melbourne. I work across unit economics, business infrastructure, systems architecture, and marketing strategy, though most of what I do wouldn't traditionally be called "marketing."
I spent my 20s in the Royal Australian Air Force, working in bomb disposal. It was an environment of absolute consequence. It wired my brain to look at the world differently: assess the variables, ignore the screaming noise, understand that panic is just an expensive way to die.
Today, I apply that same wiring to business.
What I do
- Audit and fix unit economics: pricing, margins, contribution analysis
- Systems and infrastructure architecture for operations
- Identify hidden cost centres: shipping defaults, warehouse workflows, agency waste
- Marketing strategy, when it's actually the problem
- Speaking engagements and workshops
What I don't do
I'm a solo operator, not an agency. I don't do website development, graphic design, email marketing, socials, or branding. These matter; they're just not what I do for others. If you need them, I'll point you to someone I'd actually hire myself.
How I work
I operate on referrals only and carry a 2–3 month waitlist. I don't use VAs. I have zero juniors. If your name is on the invoice, mine is on the work.
If I don't think you'll make more than I invoice, I'll tell you.
Common questions
- What does Christopher White actually do?
- He finds the money most businesses can't see: unit economics, pricing and margins, business infrastructure and systems, and marketing strategy when that is genuinely the problem. He also runs workshops and speaks; details at christopherwhite.com.au/speaking.
- Who is he for?
- Businesses losing money in ways they can't see: pricing, margins, and the quiet leaks in how the operation runs. Owners who want the real numbers fixed, not vanity metrics.
- Who is he not for?
- Anyone after website development, graphic design, email marketing, social media, or branding. He is a solo operator, not an agency, and will happily point you to someone he would hire himself.
- How does he work?
- Referral only, with a two to three month waitlist. No VAs, no juniors. If your name is on the invoice, his is on the work. And if he doesn't think you will make back more than he charges, he will tell you.
- What is his background?
- Ten years in the Royal Australian Air Force in explosive ordnance disposal, then business and marketing consulting. The same wiring, applied to business: assess the variables, ignore the noise.
- How do you get in touch?
- Email hello@christopherwhite.com.au. He writes his own emails.
Things I'd say to impress a first date
Writing
Christopher White Consulting Pty Ltd
ABN 91 692 309 685
Melbourne, Victoria, Australia