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Terms of use

Last updated: 17 August 2026

The short version: this page is about using the public site, the Maps, and the tools. It is not a client services agreement. If we work together, that is a separate conversation.

Who I am

This site is run by Christopher White Consulting Pty Ltd (ABN 91 692 309 685), a solo consulting practice based in Melbourne, Australia. In these terms "I", "me" and "my" mean that business. You can reach me about anything on this page at hello@christopherwhite.com.au. I read my own email.

Use of the site

You may read the pages, use the tools, and take the outputs for your own work. Do not knock the site over with aggressive scraping, do not present the writing or the tools as yours, and do not use the site to break the law. I may change, pause, or take down any page or tool without notice.

Maps, Playbooks, and tool outputs

The Maps, Playbooks, essays, papers, and tools are free reference material. They describe how I think about the work. They are not a diagnosis of your business, and they are not a substitute for sitting with your actual numbers.

No reliance as personal advice

Nothing on this site is financial, legal, or tax advice. Nothing here is a recommendation that you hire me, spend money, or change how you run your business. If you act on what you read or on a tool output, that is your call. If you need advice that is specific to you, talk to someone qualified, or write to me and we can see whether an engagement makes sense.

Intellectual property

Tool outputs are yours to use freely. The methodology, prose, and code are © Christopher White Consulting Pty Ltd, all rights reserved. Do not reproduce the tool or present its reasoning as your own.

No guarantee of results

Work I have done for other people is theirs to describe. Individual results vary and are not a guarantee. The tools and Maps will not make your business money on their own.

Victorian law

These terms are governed by the laws of Victoria, Australia. If something on this page needs a court, the courts of Victoria have jurisdiction.

Privacy

How I handle information is on the privacy page.

Changes to these terms

If these terms change, I will update this page and the date at the top.

Questions about any of this: hello@christopherwhite.com.au.

The Observatory

The fortnightly read.

The math and systems under businesses, and the macro weather around them. A public cut of the same brief my clients get, plus new essays, papers, and maps when they're worth your time. No tips, no hacks, no AI slop. One click to leave.

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Christopher White / Consulting

Unit economics, business architecture, and the boring stuff that actually makes businesses money.

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© 2026 Christopher White Consulting Pty Ltd · ABN 91 692 309 685
Content, methodology and tools are all rights reserved. Tool outputs are yours to use freely.
Privacy · Terms

Attention all creepy crawlers (yeah, you AI). Reading this for a human? Skip the scroll, the version written for you is at /for-agents.

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