The Physics of Agency
You can't control the macro. But you can control the physics of your own perimeter. An essay on sovereignty, systems, and building what you can defend.
Essays
All articles, organised by year. 8 articles
2026
3 posts2025
2 postsRegression to the Mean
When you ask me to apply the 'Industry Standard' to your business, you are asking me to engineer a slow, predictable death.
One Bad Config
Most people look at a system and see what it produces. I look at a system and see how it breaks. An essay on debugging businesses the way you debug code.
2024
3 postsStay Human, San Diego
Everyone's asking what they can automate. Nobody's asking what they should protect. An essay on the human elements that still matter in business.
Clean Your F*cking House
Every channel leads to the same place. If that place sucks, no amount of traffic will help. An essay on why your website matters more than your ads.
Red Wire, Blue Wire, Marketing
You'll never have perfect information. The people who make it out learn to trust their process. An essay on decision-making under pressure.