What Off Doesn't Stop
Turning Help Improve Claude off stops future model training. It doesn't clearly stop the loop that actually compounds.
Essays
All articles, organised by year. 9 articles
2026
4 postsThe Physics of Agency
You can't control the macro. But you can control the physics of your own perimeter. An essay on sovereignty, systems, and building what you can defend.
Insulation from Faster Buckets
An essay on stroke, dementia, and digital sovereignty.
The Context Window
AI gave us infinite throughput. It didn't upgrade the one system that still has to approve it all. An essay on attention, autonomy, and human bandwidth.
2025
2 postsRegression to the Mean
When you ask me to apply the 'Industry Standard' to your business, you are asking me to engineer a slow, predictable death.
One Bad Config
Most people look at a system and see what it produces. I look at a system and see how it breaks. An essay on debugging businesses the way you debug code.
2024
3 postsStay Human, San Diego
Everyone's asking what they can automate. Nobody's asking what they should protect. An essay on the human elements that still matter in business.
Clean Your F*cking House
Every channel leads to the same place. If that place sucks, no amount of traffic will help. An essay on why your website matters more than your ads.
Red Wire, Blue Wire, Marketing
You'll never have perfect information. The people who make it out learn to trust their process. An essay on decision-making under pressure.