Hi there,

Nice.

Well, you've probably gathered my name by this point.

But, just to be polite, I'm Chris.

I live in Melbourne with my dog, Henry, and my partner, Grace.

Henry thinks I'm the best thing since sliced bread.

Grace thinks I should stop feeding him bread.

But to you, I'm just some guy on the internet.

I’ve spent the last few years deep in the world of growing businesses.

Paid ads.

SEO.

CRO.

Web funnels.

Content.

You name it.

Anything that makes people tick.

Systems hum.

And businesses grow.

Just having a stalk?

Before marketing, I worked in bomb disposal.

High stakes. No second chances.

Months away from home.

Lots of it in strange places.

I learned to think in systems.

To strip problems down to their core.

To execute, fast.

More than anything, I learned to ignore the noise.

But you're probably not here to read about bomb disposal.

Where I started.

What I do now.

Marketing is just decision-making. The right moves, in the right order.

SEO. Paid ads. CRO. Web funnels. Content.

They're just the mechanics of business growth.

What I do, is help brands stop guessing.

And start scaling.

Things I believe.

1. People don’t want more choices.

They want the right choice.

Make the next step feel obvious.

2. You can rent attention, but you have to earn trust.

You can buy clicks.

But you can’t buy belief.

3. Every system is perfectly designed to get the results it gets.

Read that one again.

Growth isn’t magic. It’s just a machine.

4. Strategy beats tactics. Always.

Tactics get clicks. Strategy builds businesses.

Knowing the difference is everything.

5. People move fast when they’re certain.

Confusion kills momentum.

The clearer the message, the quicker the decision.

6. Marketing should pay for itself.

If it doesn’t drive revenue, it’s just noise.

Don't make noise.

7. Simplicity scales. Complexity stalls.

The best strategies aren’t the most intricate.

They’re the most effective.

Not noise.

Not gimmicks.

Just better systems.

Smarter decisions.

Growth that makes sense.

If that sounds like something you care about, you know where to find me.

So, that’s the game.